Seven top influencers in digital world of interior design and décor set to support Hábitat, Textilhogar and Espacio Cocina SICI as ambassadors.
These digital content creators have around a million followers and will be posting about how the fairs are progressing and recommending them to the most influential specifiers.
Valencia, 4 July 2024.- The upcoming editions of Feria Hábitat València, Textilhogar and Espacio Cocina SICI are to be represented by exceptional ambassadors. Seven of the top influencers in the world of interior design, décor and design will be at Feria Valencia from 30th September to 3rd October to see the joint events at first hand and post every detail.
In this unprecedented initiative being delivered by specialist agency Doublecheck, and never seen before in the field of trade fairs, the influencers will walk the aisles of the 90,000+ square metres of exhibition space to tell the story to the online community and provide visibility for everything that happens over the four-day fair. New products, trends, displays, talks, international designers and curiosities will provide the inspiration for the posts created by this group of influencers, who between them have around a million followers on their different platforms, ranging from Instagram to Tik Tok.
As well as creating digital content, these influencers will also act as opinion leaders for the fairs, motivating interior design, décor and design professionals to visit what will undoubtedly be the biggest trade fair of the year in Spain, with the top Spanish and international companies exhibiting.
The move means that Feria Hábitat València, Textilhogar Home Textiles Premium and Espacio Cocina SICI, the industry’s leading events, anticipate increasing their involvement and influence online and on Social Media exponentially. The move also involves a qualitative leap in terms of adapting different promotional strategies to the new online scenarios and to a cutting-edge business environment in a way that benefits the Spanish and international exhibitors taking part in the different fairs.
So, who are these creators of digital content? They are the new Hábitat, Textilhogar and Espacio Cocina SICI ambassadors.
Patricia Herrero, @lovinhope__
Current presenter of DECASA channel’s REFORMA SIN OBRA programme. Creative and passionate, she loves crafting new spaces with her own hands, sharing top decorating tips and hacks as she goes along.
Laura Martínez, @lauramartinez_interiorista
Manager of an interior design consultancy, she works on complete projects from the ground up, including the final toucheh with textiles and decorative elements. She adores the new trends and delivers functional projects that display timeless beauty.
Sandra Román, @pasitoapasitodecorando
She inspires her followers to be able to design unique spaces, giving them ideas so they can create the home of their dreams themselves. She loves décor, textiles and furniture.
Mari Luz Santander, @bricoydeco
An influencer with a great sense of aesthetics and décor, she also works with infinite types of materials, experimenting by pushing them to their limits, seeking to draw out their versatility and innovating as much as possible. She has presented TV programmes such as DECASA channel’s Casa Talentos.
Olga Esteban, @inventando_baldosas_amarillas
A journalist who pursues her vocation professionally, she specializes in techniques for refurbishing, transforming and decorating the home. She has worked with brands such as Pepe Peñalver and K Internacional and has just launched her latest book, published by Oberon.
Mar Casanova, @recicla.tus.muebles
Her passion is the very essence of the art of furniture and décor. Not only does she renovate furniture, but she embellishes by promoting upcycling or recycling furniture, creating a more joyful environment. Her suggestions for new furniture and her decorating tips are very refined and stylish.
Estela López, @decoandliving
An interior designer who creates harmonious, elegant and warm spaces. She extracts the full potential of every corner, with everything in perfect balance. She always uses natural, traditional materials, wood, textures and finishes that exude infinite serenity.
A unique offering drawing an international audience
From 29th September to 3rd October, Feria Valencia will be hosting the leading fairs for the furniture, lighting, decorating, home textiles and kitchen equipment trades. Feria Hábitat València, Textilhogar Home Textiles Premium y Espacio Cocina SICI constitute the foremost showcase for the home and contract sectors – a large-scale event that draws large numbers of both Spanish and international visitors. The highly successful formula comprises more than 90,000 square metres of exhibition space, with 48,000 professionals visiting from 70 countries.
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